Truth, Lies and The Unchangeable Spots of Leopards

April 3rd, 2013

We’ve talked often about the obligations and responsibilities of memoir and the way in which our memory, more than our truth, shapes our past. Imagine if fiction took on this confusion. If even in the context of fiction, we would lose sight of the truth, in favor of memory, experience and peer pressure. That's some of the backdrop for a new novel,  The Unchangeable Spots of Leopards, by Kristopher Jansma.

My conversation with Kristopher Jansma:

What makes Buzz?

April 2nd, 2013

Why do certain products and ideas become so popular? Why are some stories and rumors more infectious than others, and what makes some online content go viral?

These are just a few of the questions that Wharton marketing professor Jonah Berger takes up in his new book Contagious: Why Things Catch On.

Berger has spent 10 years studying social influence and according to Berger, the key to making things really popular happens long before it’s discussed at the water cooler, or “liked” online. It starts with the message.

My conversation with Jonah Berger: