Is Word of Mouth advertising driving Black Friday this year?

November 28th, 2014
touch_screen_2.jpgJohn Wanamaker, the famous department store magnate, once said that he knew that at least half of his advertising budget was wasted.  Problem was, he didn’t know which half. 

For anybody that’s in business today, you know how difficult it is making your product or service stand out among the competition and noise of today’s marketplace. It’s a lot tougher than it was for Don Draper.

Advertising is everywhere.  Television, radio, billboards, digital, banners, mobile, native advertising, telemarketing, and pop ups.  It’s on everything that isn’t implanted into us….and that may be not that far away.

So what works.  What is, in the buzzword of the day, authentic, effective and creates real Return on Investment?  

One of the most powerful tools of the marketer has always been word of mouth.  Social media and things like Yelp, have only amplified that power. 

But is word of mouth marketing just some random confluence of events, or can it be shaped, molded and directed in ways that are both authentic, and beneficial to both seller and buyer?

This has been the work that Ted Wright talks about in Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth

My conversation with Ted Wright:

The Marshmallow Test

November 26th, 2014
Konnikova-Self-Control-2-320.jpgI can’t even count the number of times that guests on this program have spoken about what’s become known as the Marshmallow Experiments.  In conversations ranging from business, to public policy, to personal psychology, the impact of this experiment in determining self control, executive function, the predilection for addiction and even intelligence, has been profound.

Walter Mischel started thinking about this experiment when he was in graduate school. Later, in the 60’s at Stanford, he devised what's become known as the Marshmallow Experiment, to assess the ability of children to delay gratification.

Since then, 50 years of in depth research have both enhanced and expanded the scope and knowledge that began with this simple experiment.  After all these years, Mischel has written about it in The Marshmallow Test: Mastering Self-Control.

My conversation with Walter Mischel: 

Valerie Plame’s BURNED

November 26th, 2014
download.jpegWe live in an information age.  The goal of virtually every App on our phone, and most websites, is perfect information; about the world, about our neighbors, about our friends and about ourselves.

So how is it, that with all this information, the world is so much more dangerous.  That secrets are sometimes so much deeper, that bad actors, and even good ones turned bad, can often outsmart, out run and out maneuver the CIA, the very agency designed to ferret out those secrets and keep us safe.

Even as the very first tenants move into the new World Trade Center, we’ve come to appreciate the importance and value of human intelligence.  But those that engage in it are often at risk both from their enemies and their friends.

Few understand this better than former CIA operative Valerie Palme.  Her life and career was derailed, in public view, as much by friends as by her enemies. Valerie Plame’s career continues through the work and efforts of her fictional alter ego Vanessa Pierson.

Pierson made her debut in Blowback, and now she’s back in Burned.

My conversation with Valerie Plame:  

The Business Moments You Can’t Ignore

November 26th, 2014
BUSINESS_CULTURE.pngIt was actually Winston Churchill, not Rahm Emanuel who said that we should never let a serious crisis go to waste.

A crisis often creates a great opportunity to face, to talk about, and even sometimes to act on issues that had been previously frozen

Or, as Donald Rumsfeld once inarticulately put it, “sometimes the only solution to an unsolvable problem, is to create a bigger problem.”

But often these problems come out of the blue; in life and in business.  When they do, when those pivotal moments happen, it’s the culture, the people, the mission, in short the underpinning of the organization itself, that must become its survival mechanism, as well as the jumping off point for its future.

So just as we might prep for physical disasters, why not prepare and build an origination for the stress of those moments. That's one of the lessons from Malachi O'Connor and Barry Dornfeld in The Moment You Can't Ignore: When Big Trouble Leads to a Great Future.

My conversation with Malachi O'Connor and Barry Dornfeld:

Mark Leibovich’s portraits of Citizens of the Green Room

November 23rd, 2014
citizens-of-the-green-room.jpgSomeone once remarked that when they saw a snake and a vulture having sex in Washington, and thought it was just business as usual.  Fitzgerald said that he rich were different, because they have more money. Politicians are different, usually because that they have more insecurities

The fact is that most politicians and other high profile inhabitants of our nation's capital are just flesh and blood human beings. And yes, they may be different than you and I, they are certainly more caught up in their unbroken series of successful gestures, but most do care about their work.

In fact, some care too much.  As the late, great journalist Richard Ben Cramer once wrote, that feeling you can make a difference is like a drug.   Also a great journalist, Mark Leibovich, has been been giving us great insights about the power players in Washington for the NY Times Magazine. Those profiles are part of his new book Citizens of the Green Room: Profiles in Courage and Self-Delusion.

My conversation with Mark Leibovich:

National Book Award Winner, Jacqueline Woodson

November 19th, 2014
Recently we spoke of the 50 Anniversary of Freedom Summer and the early flowering of the civil rights movement.  Much has been written of the historical roots and narrative of those events. But now Jacqueline Woodson tells her personal story and the larger story of the journey of a movement from the Deep South, to urban core of America.  

The story of   Brown Girl Dreaming is a story made all the more powerful by recent events that bring into focus the arc of that journey. A journey that ended short of its target.

My conversation with Jacqueline Woodson:

Language and Cultural Evolution

November 18th, 2014
When we do think about the state or origins of language, we often think about it as something based in the distant past.  But language is very much a living thing, with a direct nexus to our cultural evolution.   The choices we make about the words we use, reflect both our own place in the culture as well as the state of the culture itself.

This is all part of the unique work of Princeton Professor Daniel Cloud in The Domestication of Language: Cultural Evolution and the Uniqueness of the Human Animal.

My conversation with Professor Daniel Cloud: 

Technology will keep us together

November 16th, 2014
hNuP3To-_400x400.pngAs we listened to election results last week, the one thing we heard over and over again is the slicing and dicing of the electorate.  Into generations, incomes, ethnicity, etc.

Certainly we hear repeatedly about the complexity and challenges of today's multi- generational workplace.

With all of this talk about division, it's perhaps worth looking at what might actually unite us.  There is an answer we might find surprising, and that is technology.  To paraphrase the old orange juice commercial;  technology, it’s not just for Millennials anymore.

In fact, the use and strategic advantage of technology may be the most unifying forces for all us. That's the conclusion reached by Thomas Koulopoulos and Dan Keldsen in The Gen Z Effect: The Six Forces Shaping the Future of Business.

My conversation with Thomas Koulopoulos:

Leading with Intention

November 16th, 2014
intention-300x231.gifIn a business environment as data driven as ours is today, it’s not surprising that we don’t view success through the lens that Fitzgerald used to describe Gatsby, who saw his success as “an unbroken series of successful gestures.”

Still success to be sustainable and replicable, both personal and professional, has to be more than habit or behavior, or just data. 

In a world in which changes take place so quickly, in which workforce diversity both generational and ethnic, is so varied, the traditional solutions to problems are not always applicable.

As we often hear said about the military, you can’t fight the next war with the lessons learned from the last one

That’s why design and intentions are so important as tools for driving both leaders and their organizations.

That's what Mindy Hall focuses on in Leading with Intention: Every Moment Is a Choice

My conversation with Mindy Hall: 

The Uncensored History of the Food Network

November 14th, 2014
9fb5e72e6e4eae69_Foodnetworkchef.jpgIf the past 30 years of television has been about anything, it’s been about specialization.  While ESPN was the leader and Granddaddy of specialty television programming, you can now watch nothing but Sci Fi, or old movies, or cartoons, and of course food.

Food programming, like sports has had a cultural impact far beyond the screen. The Food Network, like ESPN, has both shaped our perceptions and married it with our culture in ways that gives us both celebrities and food.  What better combination for 21st Century America.

Allen Salkin looks at his history in From Scratch: The Uncensored History of the Food Network

My conversation with Allen Salkin:  

Rules for Assassins

November 12th, 2014
2010-12-26-baer1.jpgThroughout history, from Cesar thru Lincoln,  from Archduke Ferdinand and Gandhi through the Kennedys and Malcolm X, a bullet has changed the world.

But what’s different when assassination is not a random deranged act, but an instrument of policy.  First, it’s the stuff of movies.  Think about it;  The Manchurian Candidate, Day of the Jackal, Executive Action, Parallax View, to name a few.  Add to this list, Syriana, a story based on the life of former CIA operative Robert Baer.

Baer has now codified his unique line of work in The Perfect Kill: 21 Laws for Assassins

My conversation with Robert Baer: 

Ratchets, Hatchets & Pivots

November 10th, 2014
ratchet-main_0.jpgWe are in the midst of a great migration to cities.  The number of farms and people engaged in agriculture continues to decline.  Yet human ingenuity has produced abundant resources of food, through innovation and technology.  

Historically, when disaster has struck and we have been threatened as a species, we’ve always seemed to find a way out, particularly with respect to our food supply.  This has resulted in increases in population, which then takes us to the next crises.

This cycle is replicated throughout history.  It is what MacArthur fellow and Columbia Professor, Ruth DeFries calls a cycle of Ratchets, Hatchets and Pivots.  She explains in her book The Big Ratchet: How Humanity Thrives in the Face of Natural Crisis.

My conversation with Ruth DeFries: 

Why Motivating People Does not work

November 9th, 2014
motivating_people.jpgTodays workplace bears very little resemblance to that of our parents.  It’s multi generational nature, its focus on employee empowerment and its reflection of broader changes in society, education and culture, all create a perfect storm that requires whole new skill sets from today’s leaders.  

These are the skills that Susan Fowler writes about in Why Motivating People Doesn't Work . . . and What Does: The New Science of Leading, Energizing, and Engaging

My conversation with Susan Fowler:

Love, Sex and Popular Culture in 21st Century America

November 7th, 2014
Back in the early 1960’s the world took note of the decadence of life in the Italian capital of Rome, in Fellini’s La Dolce Vita.   Inspired by two major political/sex scandals of the era, the film, which would win the 1960 Palme d'or in Cannes, depicted a Rome that was ultra sophisticated, ultra modern and ultra decadent.

Fifty plus years later, Prof. Roger Friedland would decide to move to Rome with his wife and adolescent daughters, because he saw Rome as an antidote to America being awash in sexuality, modernity, sophistication and decadence. He writes about his experience in Amore: An American Father's Roman Holiday

How have the tables switched so dramatically, and what does it say about the state of love, sex and popular culture in the 21st century.

My conversation with Roger Friedland: 

The making of Super Althletes

November 4th, 2014
rockypong.JPGAlmost no aspect of life has not been touched by the forward march of science and technology.  The world of sports is no exception.   When we watch a game, or even multiple games as in the Olympics, we want to see things we’ve never seen before. 

The narrative of human performance drives our love of any sport.  And today, science is glad to oblige. As we learn more about the brain, the body, genetics and biological evolution itself, scientists and engineers find news ways to enhance innate athletic ability.

It’s no accident that story abounded recently about how the newly minted World Champion SF Giants, had hired a sleep expert to advise them when it was best to travel.

So what’s going on now, and where will it all lead?  That's what Wired editor Mark Mcclusky set out to discover in his new book Faster, Higher, Stronger: How Sports Science Is Creating a New Generation of Superathletes--and What We Can Learn from Them.

My conversation with Mark McClusky: 

Just how absurd is life on the West Bank?

November 3rd, 2014
israeli-barrier-west-bank.jpgThe Middle East is always ripe with stories.  Unfortunately, few get to the heart of the absurdity of the human condition there.  In much the way that Catch 22 or Mash did for our wartime military, The Hilltop, a new novel by esteemed Israeli writer Assaf Gavron, does for the settlements on the West Bank.

My conversation with Assaf Gavron:

By the Book

November 2nd, 2014
by-the-book-3d.gifHow many of you have been asked recently to name your favorite or most influential books?  It’s a process that has been all the rage on social media. And while such lists have been around for a long time, perhaps what inspired this current flare up is New York Times Book Review Editor Pamela Paul’s weekly Q & A with authors and journalists in the BY THE BOOK feature in Sunday’s New York Times.

The feature is an all access pass into the private world of authors, as they reflect on their work habits, reading preferences, inspirations, and recommendations.

Now she brings together sixty-five of these exchanges, in their uncut and original form in By the Book: Writers on Literature and the Literary Life from The New York Times Book Review.

My conversation with Pamela Paul: 

The Lessons of 1970’s S. Africa

November 2nd, 2014
The world of historical fiction always plays an interesting role.  On the one hand, it's an entertaining way for us to understand, often from 30k feet, the broad historical sweeps of history. But beyond that, it’s an opportunity for us to see, up close and personal, how conflict, change, stress, fear and intimacy affects the human condition. To see how others act, and to better understand and appreciate the diversity of humanity in our current world.

That's what Mark Fine has done in looking back at apartheid in South Africa in the late 1970's. He tells this story in The Zebra Affaire.

My conversation with Mark Fine:
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