How a Plastic Brick, Conquered the Global Toy Industry
July 18th, 2013

Well that’s true. But it’s also true of LEGO. Yes that humble plastic brick has within it a story that is both a metaphor for and cautionary tale about innovation in the world of business and technology.
David Robertson, a former McKinsey consultant and now Professor at the Wharton School, provides a detailed case study of LEGO in Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
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My conversation with David Robertson: