Episodes
Tuesday Aug 20, 2013
Why Brainstorming Doesn't Work - The case for thinking Inside the Box
Tuesday Aug 20, 2013
Tuesday Aug 20, 2013
Who hasn’t sat in endless brainstorming sessions, trying to be creative. We’re told to think outside the box, to magically conjure up new and different ways of doing things. Often without structure. Yet when we look at the history of innovation, we find that there are clearly patterns and techniques that do make a difference. We find that product after product, innovation after innovation shows very clear methods as to how they were developed.
Marketing and innovation professor Drew Boyd has broken these down in a way that essentially enables us to think Inside the Box, to develop a Proven System of Creativity for Breakthrough Results.
My conversation with Drew Boyd:
Version: 20240320
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.