Can anybody save Yahoo?

January 13th, 2015
532643-mayer-yahoo.gifJust as we demand a lot from our political leaders today, we also demand a lot from CEOs. Even if they are not founders,  they need to be telegenic, charismatic, visionary, have a detailed plan, and adept at working the politics of the boardroom.   They need to be comfortable in being a part of the one percent, have media coaches and PR people and be on a short leash from  quarter to quarter.

Today, the CEOs that rise to that definition are few: Jamie Dimon, Tim Cook, Alan Mulally, Jeffrey Immelt and Marissa Mayer.  Perhaps of all of these, Marissa Mayer came to her job with the least preparation and some of the highest expectations.  Perhaps that is why, large parts of the public are fascinated by her every move, from fighting insurgent Yahoo shareholders, to gracing the pages of Vogue.

Nicholas Carlson, chief correspondent for Business Insider has written  Marissa Mayer and the Fight to Save Yahoo. The first in depth look at Mayer and her rise from the nerdy girl at science camp, to the CEO of a 30 billion company, by age 38.

My conversation with Nicholas Carlson: