COLLEGE $PORT$

February 27th, 2010

Should college athletes be paid to play?  Are big name coaches worth the millions they receive?  And who really benefits from the astronomical media deals that schools sign?  From the insanity of recruiting to March Madness, sports have long been seen as a financial engine for many schools.  However today, in these times of austerity, how does this square with the roll and mission of our great universities?  Are sports more entertainment than education?  Veteran Wall Street Journal writer Mark Yost digs into these and other provocative questions in his new book Varsity Green: A Behind the Scenes Look at Culture and Corruption in College Athletics.  My conversation with Mark Yost:

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