Geeks takeover campaigns

September 14th, 2012

Technology and creative destruction have impacted every aspect of society;  from how and what we buy, to the movies we see, how we listen to music, get mail , go shopping, and do virtually everything.

It should come as no surprise then, that it’s also changing the way we do politics. The only question is, why has it taken so long, why hasn't it been reported, and how will it impact those who lead us and the kind of democracy we have?

In his new book  The Victory Lab: The Secret Science of Winning Campaigns, journalist Sasha Issenberg reveals the increasingly technical and micro-targeted tactics and strategies being employed by major political campaigns, including those of  Barack Obama and Mitt Romney.

My conversation with Sasha Issenberg: