GOOGLED

November 6th, 2009

It is the behemoth of the digital age.  It has steamrolled over traditional media companies and yet it's run by engineers who strive to be at the cutting of technology.  It is a distributor as well as a creator of content.  The company is Google and we get our first look inside what really makes it tick in Ken Auletta's new book Googled: The End of the World As We Know It. Auletta is one of the most astute media journalists, a long time columnist for The New Yorker, he now turns his attention to nothing less than the future of media.   My conversation with Ken Auletta:

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