Inside Apple

February 14th, 2012

Winston Churchill, in talking about the former Soviet Union, described it as “a riddle, wrapped in a mystery, inside an enigma, but perhaps," he said, "there is key and that key is Russian national interest.”

After reading Adam Lashinsky’s new book Inside Apple: How America's Most Admired--and Secretive--Company Really Works, I feel we might say the same about Apple. A company that has been for so many journalist and business watchers, a puzzle difficult to solve. But Adam Lashinsky may have found the code. My conversation with Adam Lashinsky: