Reinvent or Die

May 24th, 2012

It may not be possible to predict the future, but one sure way to see that future, is to invent it, or reinvent it. This is what companies are doing every day as they have to find ways to adapt to change, creative destruction and new models of growth. Business guru Jason Jennings, in his new book The Reinventors: How Extraordinary Companies Pursue Radical Continuous Change, takes us through example after example of how extraordinary companies are making change work for them.

My conversation with Jason Jennings: