RICHARD THALER explains the idea of “Nudge”

April 25th, 2009

Two interesting pieces trying to figure out Obama's economic policy though the idea of "Nudge." The first article by Franklin Foer, in The New Republic entitled Nudge-ocracy and the second by Derek Thompson in The Atlantic. Both miss the point that all of these ideas were spelled out over a year ago by Obama's University of Chicago colleagues, Cass Sustein and Richard Thaler in their book Nudge: Improving Decisions About Health, Wealth, and Happiness.

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