Selling to China

January 7th, 2013

With US domestic markets facing greater competition; with the margins on most products shrinking, American companies are looking for international opportunities. When they do, the first place they usually look is to the worlds largest market, in China.

But doing business in China is no easy task. The customs, the culture, the paperwork are sometimes daunting. For many business people, brokers and middlemen exists to help you with this process. But nothing beats knowing the facts and relationships yourself. Stanley Chao has guided many through the process. Now he takes us all on the journey in Selling to China: A Guide to Doing Business in China for Small- and Medium-Sized Companies.
My conversation with Stanley Chao: