The New Capital of Big Data

September 15th, 2014
Bellagio-Caesars-Palace.jpgIs there anyone that believes that we still have a measure of privacy?  Not only are there cameras everywhere, not only is big data a part of almost every business, but the uses of the this data, not by the NSA, but by corporate America, are becoming ever more sophisticated.

After all, it’s what we say we want.  Better customer service, better consumer satisfaction and greater personalization. After all, when you look up something on Amazon or Google and then you see ads for that item within seconds, on every website you visit, maybe it seems to go a bit too far.

No place is better at this, particularly in the bricks and mortar world, than Las Vegas. A place where money and service are as one, where loyalty still seems to matter and where the world of tech and the world of touch come together, as in few other places.

This is the backdrop for an Adam Tanner's look at big data, in What Stays in Vegas: The World of Personal DataLifeblood of Big Business and the End of Privacy as We Know It.

My conversation with Adam Tanner: