The Upside of Irrationality

June 29th, 2010

How many times have we made decisions just to keep our options open? How often have we acted irrationality, yet convinced ourselves that it was part of a larger, rational plan? It's often said that in the Radio and Television business, the ideal program delivers unpredictable events in very predictable surroundings. Human nature is such that we do want it both ways; uncertainty and adventure. Duke University Professor Dan Ariely, in his new book The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home, explains how irrational behavior influences every part of our lives and how our irrational behavior is both systematic and predictable. My conversation with Dan Ariely: