Where could this car take you?

May 12th, 2014
57nomad1.jpgThink about advertising for new cars. Better yet, think about looking at a new car in the showroom.  That experience is all about possibilities and dreams. It’s about  what that car can do for you, not just where it will take you geographically, but where it will take you emotionally.

From the days of Mad Men, right up to today, that’s what the car dream has always been about.  But usually, like the real disconnect between dreams and life, the car takes on a life of its own. It's often far removed from the ad or the showroom fantasy.

Few cars have conjured up this iconography more than the 1957 Chevy. A car that personified our relationship to the automobile and the infinite possibilities that were postwar America. That's the world that Earl Swift captures in Auto Biography: A Classic Car, an Outlaw Motorhead, and 57 Years of the American Dream.

My conversation with Earl Swift: